The Triangle That Decides What Not to Launch

The Disruptive Awe framework is built around three forces: Surprise, Significance, and Story.

This triangle is not used to generate ideas.

It is used to eliminate weak ones.

If something does not create feeling, connection, or movement, it does not ship. This is not about risk-taking. It is about discipline.

Most organizations do not need more ideas.

They need fewer forgettable ones.