What Disruptive Awe Sounds Like
Where strategy meets feeling—and the ordinary catches fire.
The British musician Steven Wilson might be the most talented person in music today that most people have never heard of.
His latest album, The Overview, doesn’t grab immediately—it lingers, unfolds, and then quietly detonates.
It’s a masterclass in tension and release.
Soundscapes. Textures. Power. Technology. Emotion.
Unconventional. Unapologetic. Unexpected.
It’s Disruptive Awe in musical form—moving people through contrast, curiosity, and courage.
That’s the energy this space is built on.
A place for marketers in so-called “boring” industries to see what happens when creativity refuses to stay quiet.
Because even in B2B, emotion moves markets.
And the most powerful ideas aren’t always loud—they’re unforgettable.
And now—listen.
This is what curiosity sounds like when it refuses to play safe.
What’s the last piece of music that changed how you felt about what’s possible?
— John R Kowalski
B2B Marketing Veteran | Disruptive Awe Architect