You do not need a Super Bowl budget to create Disruptive Awe. You need one brave, intentional choice applied to a touchpoint your audience already encounters. Micro-Awe is the most accessible and most underestimated tool in B2B marketing. Here is how to find your first opportunity this week.

Struggling to decide which marketing ideas deserve launch? The Transformation Triangle helps B2B leaders evaluate campaigns based on surprise, significance, and story.