Book Update

The book design has started, and you may notice the cover design is complete. This is a new and interesting journey for me. Thinking about marketing, my Disruptive Awe philosophy, and even un-marketing. The target publishing date is early February. Despite how important this topic is for us, B2B marketers, I’m going to take my time.

As I reflect on this journey, I see this as really a capstone on my marketing career. Knowledge and experience I’ve gained over the years. Failures and successes… this book is where I’ve landed and what I believe will help propel organizations in perceived “boring” markets.

I also confirmed with Mark Schaefer this week that the book would be done for The Uprising 2027 conference, so if you’re attending, ping me, and I’ll be sure to bring a copy for you.

More to come as things progress over the next few months, so until then, keep disrupting.